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Freedom Agency Blueprint
Course Overview & Mindset Hacks
Onboarding & Expectations (7:53)
Freedom FOCUS (39:21)
NEW: The Unstoppable CEO Frame: CRUCIAL Mental Shift (7:11)
Student Resources & Recommended Additional Reading
Setting Up Canadian Business and Bank Account Structures for International Business (6:37)
Time Blocking Live Example: My Operations Manager (29:16)
Stage 1: Foundational Niche Offer & Messaging
Agency Models to Choose From (18:23)
Choosing Based on Existing Skills (10:41)
Craft Your Core Niche Service Offer (19:25)
NEW - The Most Powerful Marketing Weapon: Double Diamond (9:34)
Stage 2: Launch Your Minimum Viable Offer
Your First Client from Zero: Ground Rules (15:43)
The RVSC: Research Value Sell Calls
The Organic Facebook Traffic Funnel (27:25)
The Core Software Systems (23:26)
Stage 3: Stack-able Lead Generation: The Marketing Matrix
The Reach Out Ritual (8:44)
Creating an Effective Website (22:02)
Your 3 Pillar Blog Posts (15:14)
Lead Magnet Funnel: Turn Traffic Into Leads (10:30)
Essential Email Automation Sequences (13:58)
Application Funnel: Qualify & Nurture Inbound Leads (20:43)
Stage 4: Converting Leads to Buyers: Build a Reliable Sales System
Leveraging Referrals, Testimonials, & Case Studies
Sales Automation Processes & Systems
Email Templates for Reliably Effective Sales & Customer Service
LinkedIn Sales Mastery Pt 1 - Building Lead Lists & technical setup (32:02)
LinkedIn Sales Mastery Pt 2 - Messaging & Closing Deals (24:35)
Sales Call Mastery
The Art of Closing Deals by Email (15:04)
The Art of Closing Deals by Email
Stage 5: The People Machine: Outsource & Systematize
Key Contractors Your Risk-Free Team (27:55)
Your First Hire General Virtual Assistant (27:33)
Creating Effective Standard Operating Procedures (17:18)
Essential Team Management Systems (25:46)
Stage 6: Horizontal Expansion: Increase Lifetime Customer Value
Options for Expansion: Internal White Label and Freelance Partners (12:04)
Expand Your Offers: Sell More to Existing Clients (11:54)
New Offer Launch Formula (25:34)
New Offer Creation Template (6:20)
Stage 7: Scale Up Marketing & Next Level Operations
Podcasting Strategic Networking Weapon (18:06)
Post Podcast Networking Conversation - Live example (4:44)
Build Your Content Marketing Machine (21:02)
Build an Affiliate Army (14:00)
The Holy Grail Operations Manager (29:52)
The Weekly Scorecard Vital Insight System (11:12)
Post Podcast Networking Conversation - Live example
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